Post by Reality Racer on May 8, 2009 11:58:54 GMT
Mirage Rumours – The Facts
From 1st July 2009 all HPI brands will be supplied to the UK model industry by HPI Europe directly.
Up until this time Mirage will continue to supply the UK trade customers in the normal manner.
HPI Europe currently handles all of the HPI Group brands and sells via distributors into the whole of Europe – Mirage is the UK distributor within this network.
With the emphasis on product, value, quality and service, HPI Europe will absorb the Mirage operation and supply the UK retail market from its purpose-built premises in Derbyshire – as well as continue to supply distributors throughout the rest of the EU.
This is a huge, positive step forward for HPI as a brand, HPI as a product and HPI as a range for the UK model shops.
The range of brands currently available from Mirage will reduce down to the core brands, the brands that are active within the HPI Group – HPI, HB, Edit, Elements, Maverick and Merlin. The latest top-spec fuel range to hit the market - Optifuel - will continue to be marketed and supplied into the UK by HPI Europe.
Unfortunately this means that some superb brands will not be available under the new arrangement. Nosram, Tornado, Xray, Hudy and O’Donnell have been fantastic brands for Mirage and the supplier/distributor relationship has been excellent. Each of these brands will find an alternative route to the UK market, and we are sure that they will continue to flourish – we all part on good terms and we all wish them every success in the future.
With the focus very much on HPI as a brand, watch out for some superb new products – not just new, fresh and exciting kits, but more ancillary parts, more bits and pieces and more opportunity to expand the brand into other area’s. The Product and R&D teams are already busy looking into potential new products for HPI the world over.
From 1st July 2009 all HPI brands will be supplied to the UK model industry by HPI Europe directly.
Up until this time Mirage will continue to supply the UK trade customers in the normal manner.
HPI Europe currently handles all of the HPI Group brands and sells via distributors into the whole of Europe – Mirage is the UK distributor within this network.
With the emphasis on product, value, quality and service, HPI Europe will absorb the Mirage operation and supply the UK retail market from its purpose-built premises in Derbyshire – as well as continue to supply distributors throughout the rest of the EU.
This is a huge, positive step forward for HPI as a brand, HPI as a product and HPI as a range for the UK model shops.
The range of brands currently available from Mirage will reduce down to the core brands, the brands that are active within the HPI Group – HPI, HB, Edit, Elements, Maverick and Merlin. The latest top-spec fuel range to hit the market - Optifuel - will continue to be marketed and supplied into the UK by HPI Europe.
Unfortunately this means that some superb brands will not be available under the new arrangement. Nosram, Tornado, Xray, Hudy and O’Donnell have been fantastic brands for Mirage and the supplier/distributor relationship has been excellent. Each of these brands will find an alternative route to the UK market, and we are sure that they will continue to flourish – we all part on good terms and we all wish them every success in the future.
With the focus very much on HPI as a brand, watch out for some superb new products – not just new, fresh and exciting kits, but more ancillary parts, more bits and pieces and more opportunity to expand the brand into other area’s. The Product and R&D teams are already busy looking into potential new products for HPI the world over.